What Makes a Product Antifragile in Volatile Markets?

Beyond Robustness

A robust product withstands shocks; an antifragile product benefits from them. Think of a product with a variable pricing model that adjusts to market demand, or a platform that gains more users during a market downturn because it offers a cheaper alternative.

Characteristics of Antifragile Products:

• Modularity: Small, independent components that can be changed without affecting the whole system.
• Optionality: The ability to pursue different strategies or features in response to new information.
• Redundancy: Having excess capacity or alternative solutions that can be deployed when needed.