Patel Brothers Product Growth Strategy

Problem Statement

Patel Brothers, a major Indian grocery chain, sought to expand its private-label product line to increase profit margins.

Methodology

Conducted market basket analysis to identify product bundling opportunities. Used SWOT and Porter's Five Forces to analyze the competitive landscape.

Key Results

Developed a product roadmap for 20 new private-label items. Created a marketing plan focusing on in-store promotions.

Business Implications

The new product line is projected to increase overall profit margins by 5% in the first year.

Tools Used